Hello, I’m Sarmishta Pantham.
For 15+ years I've designed and helped others design products and brands for the hyper-local to global audiences of 100s of millions– as a user experience designer and art director, among other roles.
Passionate about creating intersectional relevance for a healthier, joyful world.
Hello, I’m Sarmishta Pantham.
For 15+ years I've designed and helped others design products and brands for the hyper-local to global audiences of 100s of millions– as a user experience designer and art director, among other roles.
Passionate about creating intersectional relevance for a healthier, joyful world.
SELECT PROJECTS
BRAND STRATEGY • VISUAL IDENTITY • ART DIRECTION • PACKAGING DESIGN • ILLUSTRATION • WEB DESIGN
2022
Liloomi brings sustainability home with affordable, easy-to-use essentials designed for daily life. Working closely with the founder and a select team of collaborators, I established Liloomi's foundational brand strategy and designed the brand identity to launch the product.
Liloomi brings sustainability home with affordable, easy-to-use essentials designed for daily life. Working closely with the founder and a select team of collaborators, I established Liloomi's foundational brand strategy and designed the brand identity to launch the product.
Liloomi brings sustainability home with affordable, easy-to-use essentials designed for daily life. Working closely with the founder and a select team of collaborators, I established Liloomi's foundational brand strategy and designed the brand identity to launch the product.
Grab
Map experiences that reflect the needs and cultures of South East Asia
Grab
Map experiences that reflect the needs and cultures of South East Asia
Grab
Map experiences that reflect the needs and cultures of South East Asia
STRATEGY • UX DESIGN • UI DESIGN • PROTOTYPING
2023 - PRESENT
Grab is the leading super app in Southeast Asia, catering to a wide range of daily needs across eight countries within a single app. GrabMaps is Grab's groundbreaking location-based service, tailor-made for the region’s culture. Since 2023, I have been working alongside Futur2 to envision the future of GrabMaps and provide strategic foresight and UX consultation through themes such as crowdsourcing, AI, multimodal navigation, and more.
Grab is the leading super app in Southeast Asia, catering to a wide range of daily needs across eight countries within a single app. GrabMaps is Grab's groundbreaking location-based service, tailor-made for the region’s culture. Since 2023, I have been working alongside Futur2 to envision the future of GrabMaps and provide strategic foresight and UX consultation through themes such as crowdsourcing, AI, multimodal navigation, and more.
Grab is the leading super app in Southeast Asia, catering to a wide range of daily needs across eight countries within a single app. GrabMaps is Grab's groundbreaking location-based service, tailor-made for the region’s culture. Since 2023, I have been working alongside Futur2 to envision the future of GrabMaps and provide strategic foresight and UX consultation through themes such as crowdsourcing, AI, multimodal navigation, and more.
Babbel
Future-proofing the Babbel app through information architecture
Babbel
Future-proofing the Babbel app through information architecture
Babbel
Future-proofing the Babbel app through information architecture
UX STRATEGY • INFORMATION ARCHITECTURE
2024
Babbel, the leading language learning app, is on a mission to help people connect through language— and is consequently growing with new tests, features, and experiences. In 2024, I was tasked with reviewing the information architecture and creating a foundational framework to unify the app's offerings into a cohesive model that empowers both users and internal teams towards the future vision.
Babbel, the leading language learning app, is on a mission to help people connect through language— and is consequently growing with new tests, features, and experiences. In 2024, I was tasked with reviewing the information architecture and creating a foundational framework to unify the app's offerings into a cohesive model that empowers both users and internal teams towards the future vision.
Babbel, the leading language learning app, is on a mission to help people connect through language— and is consequently growing with new tests, features, and experiences. In 2024, I was tasked with reviewing the information architecture and creating a foundational framework to unify the app's offerings into a cohesive model that empowers both users and internal teams towards the future vision.
Marley Spoon
Leading multi-brand, multi-product, multi-market design at Marley Spoon
Marley Spoon
Leading multi-brand, multi-product, multi-market design at Marley Spoon
DESIGN LEADERSHIP • STRATEGY • TEAM BUILDING
2017-2019
As Head of Design & UX at Marley Spoon, I established, grew, and led the UX, Brand, and Video teams, uniting the digital and physical experiences of our two flagship brands, Marley Spoon and Dinnerly, across eight global markets through highly collaborative, research-driven practices. During my tenure, the team grew three-fold and successfully launched a mobile app refresh, helped with market expansion and the launch of several new products in our meal kits.
As Head of Design & UX at Marley Spoon, I established, grew, and led the UX, Brand, and Video teams, uniting the digital and physical experiences of our two flagship brands, Marley Spoon and Dinnerly, across eight global markets through highly collaborative, research-driven practices. During my tenure, the team grew three-fold and successfully launched a mobile app refresh, helped with market expansion and the launch of several new products in our meal kits.
As Head of Design & UX at Marley Spoon, I established, grew, and led the UX, Brand, and Video teams, uniting the digital and physical experiences of our two flagship brands, Marley Spoon and Dinnerly, across eight global markets through highly collaborative, research-driven practices. During my tenure, the team grew three-fold and successfully launched a mobile app refresh, helped with market expansion and the launch of several new products in our meal kits.
Marley Spoon
Taste Profiles: Laying the foundation for the future of personalised menus
Marley Spoon
Taste Profiles: Laying the foundation for the future of personalised menus
UX STRATEGY • USER RESEARCH • UX/UI DESIGN
2018-2019
Marley Spoon is a multinational meal kit company that had delivered more than 27 million meals to customers in three continents and eight countries around the world over the past five years. When the company wanted to expand beyond its existing 20-recipe menu into highly personalised recipe recommendations using machine learning, I led the UX strategy for the strategic cornerstone of creating taste profiles that would lay the foundation for personalised menus as they exist today.
Marley Spoon is a multinational meal kit company that had delivered more than 27 million meals to customers in three continents and eight countries around the world over the past five years. When the company wanted to expand beyond its existing 20-recipe menu into highly personalised recipe recommendations using machine learning, I led the UX strategy for the strategic cornerstone of creating taste profiles that would lay the foundation for personalised menus as they exist today.
Marley Spoon is a multinational meal kit company that had delivered more than 27 million meals to customers in three continents and eight countries around the world over the past five years. When the company wanted to expand beyond its existing 20-recipe menu into highly personalised recipe recommendations using machine learning, I led the UX strategy for the strategic cornerstone of creating taste profiles that would lay the foundation for personalised menus as they exist today.
VISUAL IDENTITY • ART DIRECTION • ILLUSTRATION
2016
In late 2015, Souk Berlin reached out about creating a visual identity for one of their first major fundraising projects, United Street Food. At a time when the majority of media and political conversations in Germany centred around the negative effects of the Syrian refugee crisis on the country, Souk Berlin sought to bring newcomers and locals together through food. I worked closely with the Souk Berlin founders to shape the vision into a distinct visual identity.
In late 2015, Souk Berlin reached out about creating a visual identity for one of their first major fundraising projects, United Street Food. At a time when the majority of media and political conversations in Germany centred around the negative effects of the Syrian refugee crisis on the country, Souk Berlin sought to bring newcomers and locals together through food. I worked closely with the Souk Berlin founders to shape the vision into a distinct visual identity.
In late 2015, Souk Berlin reached out about creating a visual identity for one of their first major fundraising projects, United Street Food. At a time when the majority of media and political conversations in Germany centred around the negative effects of the Syrian refugee crisis on the country, Souk Berlin sought to bring newcomers and locals together through food. I worked closely with the Souk Berlin founders to shape the vision into a distinct visual identity.
TALKS
2022
2022
2022
2021
2021
2021
2019
2019
2019
Bumble Bizz goes Backstage, Berlin
Bumble Bizz goes Backstage, Berlin
Bumble Bizz goes Backstage, Berlin
2019
2019
2019
Compass Salon, Berlin
Compass Salon, Berlin
Compass Salon, Berlin
2019
2019
2019